Simply Better Choices was born out of my own journey into parenthood.  After moving from Switzerland — where product safety standards are generally stronger — to Washington, DC, I found out I was pregnant. My pregnancy was emotionally challenging, filled with constant nausea and overwhelm, and I didn’t have the mental bandwidth to research every single product for my baby.

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Like many parents, I relied on well-meaning but sometimes outdated and unresearched recommendations from family and friends. As I started collecting products, my husband began questioning the materials and ingredients we were bringing into our home. That opened my eyes to concerning facts about toxic chemicals, microplastics, and harmful additives found in everyday baby items — including phthalates, formaldehyde, PFAS, and flame retardants.

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Seeing this, I realized I needed to dig deeper and spend time finding better options — safer, cleaner, and more practical products. As I started sharing these findings with my friends, they were grateful and wanted even more recommendations. That’s when it clicked: instead of sharing one-to-one, I could create a resource to help parents everywhere.

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My mission is to save you the overwhelm and endless hours of comparing products so you can feel confident in what you choose for your baby. I believe safer, higher-quality products don’t have to mean higher prices, and I’m here to help you prioritize what truly matters — giving you peace of mind and time back to enjoy precious moments with your little one.

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​With gratitude and a warm welcome to Simply Better Choices.

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Stephanie